Cadarso, a leader in the watch and jewelry sector in Spain, represents iconic brands such as Secrecy Jewels, Radiant, Watx, and Seiko, with a strong tradition of quality and design. In a world where sophistication meets technology, Cadarso identified an urgent need to elevate its digital presence, optimizing its websites to offer an experience that captures the essence of each brand. Our shared goal: to create a seamless, intuitive experience that lets users connect with every brand in an engaging way.
As a strategic partner, Bemobile has led the redesign and maintenance of Cadarso’s digital ecosystem, approaching each brand with a tailored and cohesive strategy. Additionally, we collaborated on the development of an internal inventory management app, streamlining stock control across stores and providing Cadarso with efficient operational tools.
This project demanded an all-encompassing approach from Bemobile, from the initial conceptualization of the stock app architecture to the visual design and full development of the websites. Our UX/UI team played a vital role in crafting a unified interface that brings the unique essence of Secrecy Jewels, Radiant, Watx, and Seiko together in a cohesive user experience.
For the e-commerce platform, we implemented Prestashop with customized functionalities, including detailed product pages, a redesigned checkout process, and AI-powered product recommendations. Each phase was meticulously managed by our PMs, ensuring a flawless and timely delivery.
Our primary challenge was to integrate the digital experiences of Cadarso’s brands into a single ecosystem without compromising the individuality of each brand. Given the heritage and prestige of these brands, we struck a balance between respecting Cadarso’s legacy and introducing innovations aligned with current design and functionality trends.
Another key challenge was updating information and systems without impacting the existing user experience. This careful, detail-oriented approach required advanced technical solutions and rigorous testing at every stage. Through our close collaboration with Cadarso and a deep understanding of their values, Bemobile has successfully positioned the group at the forefront of digital innovation in the watch and jewelry industry.